JJ Rabbit is a design-focused, eco-conscious children's feeding brand.

We strive to thrill parents and kids with fun and functional products that make mealtime enjoyable and easy. We want JJ Rabbit to be the favorite cup or plate or bib that your kid remembers when it’s time for them to have kids.

Our design philosophy is modern, contemporary, and fun.

First, the design must be safe and functional.
Second, it must excite and inspire kids.
Third, it should look great to parents too.


In our view, safe, sustainable, and environmentally responsible products are a basic part of doing business. It is the ante to be in business, not the differentiator. With what we know now, manufacturing products with BpA or Phalates is simply irresponsible; and it is contradictory to nurish our children while destroying their planet. We spend a lot of time thinking about, testing, and verifying safety and environmental responsibility in every step of our business.


JJ Rabbit was started by husband and wife couple, Kai and Michael, in Brooklyn, NY, and was later relocated to Austin, TX. Kai comes from the fashion design world. After graduating from Parsons School of Design, she worked for some of the top design-driven companies, such as Ralph Lauren, Converse, and Comme des Garcons. With the Boston Consulting Group, Michael spent years helping the largest consumer goods companies in the world design and manufacture better products, with a particular focus on innovating products using new materials and advances in material sciences – such as the bio-plastic found in many JJ Rabbit products.

Natuarally, when Kai and Michael learned they were pregnant with their first child, their design and manufacturing experience turned towards children’s products. Out of frustrations and late-night inspirations, JJ Rabbit was born.


So, who is JJ Rabbit? Well, he is always there with you during meal time, putting a little magic into every bite and every sip. He loves you and wants you to have fun. He believes in enjoying life and cherishing moments. He is a part of our family and we hope to make him a part of yours as well.

If you have any questions or just want to chat, please just shoot us an email. =)

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